You read it right. Facebook is still the most widely used social media platform in the world with over 1.45 billion daily users and 2.2 billion active monthly users. A business page on Facebook which is up-to-date with relevant posts is essential for a brand. It makes it easier to engage your audience, collect reviews and opinions and provide prompt customer service to your existing customers through Facebook.
Another service by Google, Analytics helps you with the collection, processing and analysis of website data. The data can be used to improve your digital marketing strategy to suit your audience. Measure conversions to get insights on audience behaviour. It is a good tool to track the responses to your campaign and help in driving traffic to your website. Google analytics is a free service, which has a lot more features than its paid competitors.
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